Cross-border trade has become more complex, more volatile and potentially more expensive — but are businesses making it harder than it needs to be?


In this episode of Logistics Business Conversations, Paul Hamblin speaks with Patrick Frith of Avalara, a global trade and customs compliance expert with more than 20 years of experience.


They explore the hidden costs behind international trade, why HS classification can make or break a shipment, how rapidly changing tariffs are reshaping global trade lanes, and the four pieces of the compliance puzzle businesses need to get right.


Patrick also explains why he believes customs delays can be completely avoidable, how automation and AI are changing trade compliance, and why geopolitics could make international logistics even more complicated in the years ahead.


For businesses involved in cross-border logistics, customs, global trade, tariffs, supply chains, imports or exports, this episode reveals where the biggest risks really lie — and how technology could help remove them.

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