In this eye-opening conversation, Greg Braun from C3 Solutions reveals surprising survey data: 72% of operators revert to manual systems during peak times, often wasting fuel, increasing emissions, and creating bottlenecks that ripple through your entire supply chain. He exposes the dangerous “silver bullet syndrome,” where companies desperately want a magical solution but hesitate to invest properly. The result? Millions lost in hidden costs, from damaged perishables to missed delivery windows.

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