Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass and specialty retail (Walmart, Target, Costco) to the world of Direct-to-Consumer (D2C) e-commerce.
Hear how that traditional retail experience informs how he approaches digital growth, emphasizing structure, pricing, and operational rhythms. They discuss the importance of cross-functional alignment, how data is used to navigate high seasonality and risk, and how the partnership with Athos Commerce supported their merchandising strategy.
Finally, Howard busts common e-commerce myths, explaining why more SKUs don't always mean more sales and why a structured pricing strategy is vital for long-term brand health and margins.
This episode is a must-listen for anyone interested in operations, balancing speed with structure, and growing well in the digital space.
→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.
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