Let's talk about Algorithmic Bias with Melissa Santiago (Brand Strategist)

Today we're going to talk about something that AI can and does steal from us – our human biases. Yes, algorithms can be biased just like me and you. 

We talk with Melissa Santiago about the problems and pitfalls of using AI for your brands marketing and communications needs. Especially when it comes to the topic of Diversity, Equality and Inclusion. 

TOPICS

• Where does Algorithmic bias/ AI bias come from?
• Levi's AI driven diversity campaign fail.
• How to be a more inclusive Social Media manager.
• Being transparent when using AI for marketing.

Melissa is a brand strategist, creative thinker, and community builder. She is energetic, empathetic and brings a creative spark of energy to her work. She is passionate about equity, inclusion, and belonging for all people and works to educate herself on new ways to include new perspectives and expand her cultural experiences.

Melissa lives on the occupied land of the Ohlone people, currently known as San Francisco.

LINKS
Melissa's Instagram
Melissa's Linkedin
Coded Bias Documentary

Bloomberg Article: Humans are biased  Generative AI is even worse.   

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