The phone's gone quiet, inquiries have dried up, and it's tempting to treat this as dead time. Marcus disagrees — and he's using it himself right now to get ready for the September rush. He runs through the moves worth making while the pressure's off, from a proper look at whether your website still represents the work you actually want, to a low-key way of staying on past clients' radar without ever selling to them. There's also a blind spot most photographers don't think to check: whether everything with your name on it, from your website to your pricing document, is still telling the same story about your business, and why that consistency matters more than ever with Google and AI both scanning across everywhere you show up. Plus why the quiet season is exactly the wrong time to just watch videos about a skill instead of learning it properly, and the one planning move that saves your future self when September turns into chaos. For any brand photographer whose website has quietly drifted out of date, this is the nudge to fix it before the busy season does it for you.

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The quiet season is easier to survive with a plan — Business Planning is the business-planning conversation that plan should start from.

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Podden och tillhörande omslagsbild på den här sidan tillhör Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing. Innehållet i podden är skapat av Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing och inte av, eller tillsammans med, Poddtoppen.