Ever walked out of a networking event and realised nobody in the room actually remembers who you are? There's a reason, and it's usually decided before you ever step through the door. Which group you pick, how you introduce yourself, even what's in your pocket when you turn up — it all stacks the odds one way or the other. This week Sam pulls apart the groundwork most photographers skip: how to spot the right group for your business (and the red flags that mean you should walk away), whether to pay before you've even tried it, and how to build a 60-second intro that actually gets you referred instead of politely ignored. Part one of two — part two covers what to do once you're in the room.

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Podden och tillhörande omslagsbild på den här sidan tillhör Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing. Innehållet i podden är skapat av Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing och inte av, eller tillsammans med, Poddtoppen.