Today I'm joined by Husband and Wife, Kelly and Rob Ruth of Bob Ruth Ford.
Married 24 years, Rob and Kelley built the dealership together while he worked bell-to-bell, 78-hour weeks, and she ran the household solo, raising their kids largely on her own.
Kelley reveals the role she played long before it had a title, shaping personnel decisions from behind the scenes and backing Rob's zero-revenue media bet on nothing but belief before any money came in.
Topics:
05:45 Why Growth Meant Letting Go.
07:20 The Two-Year Transition.
08:40 The Unseen Spouse Impact.
17:30 The Mortgage Rate That Changed Everything.
19:00 The Dopamine Hit Every GM Chases.
28:50 Giving Without Spoiling.
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