Search Everywhere Optimization With David Wilson of Zozimus

Zozimus EVP David Wilson — an SEO since the AltaVista days — joins Jeremy Rivera on The Unscripted SEO Podcast to argue that "search engine optimization" is now search everywhere optimization: findability across social, LLMs, and Google, not rankings for their own sake. He breaks down the expected-CTR model that turns raw Google Search Console data into the traffic clients are leaving on the table, the internal-linking tactic that still works after a decade, digital PR and brand as the new link building as AI erodes unbranded search, and a Gemini + ChatGPT + Claude → NotebookLM method for tearing down a competitor's SEO weak points. Plus: building a defensible moat, faceless brands vs. putting a face forward, and why the About page is now an AI asset — more from David at Zozimus.