Most coaches think they need a website, a bigger audience or months of content before they can sign a client. In this episode, I share exactly what I would do if I had to get my first five coaching clients all over again, using the lessons I’ve learned from building my own business and helping hundreds of qualified coaches do the same.
Timestamps
00:00 - What I’d Do Differently
03:00 - The 30-Person List
06:30 - Five Free Sessions
09:00 - Your First Paid Client
12:00 - The Social Media Myth
14:00 - One Honest Conversation
17:00 - Your First Five Clients Plan
Whether you’ve just qualified as a coach or you’ve been stuck trying to attract clients for longer than you’d hoped, this episode will give you a practical, step-by-step plan to help you stop overthinking and start building momentum.
Sometimes the simplest actions create the biggest breakthroughs. Your first clients don’t come from having everything perfect. They come from having the courage to start.
Take the CEO Scorecard to find out where your business needs the most attention right now.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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