In this week’s Moments of Mood episode, you'll learn the 4 questions curators, juries, and publishers silently ask about every photography project, and how to answer them in 100 words so your work actually gets seen.

I take apart the idea that photography speaks for itself, starting with the Vivian Maier story everyone gets backwards, and share what Shana Lopes, photography curator at SFMOMA, told me she actually needs to hear from an artist: why she has to defend every acquisition in front of a committee, her test of whether she can write about a project, and why "I just thought it looked good" ends the conversation. Then I get into the difference between explaining an image and articulating a body of work, and why keeping the mystery in your pictures means taking it out of your artist statement.

Watch my full conversation with Shana Lopes here:
https://youtu.be/XCSvy5AIGsA

Watch part one of this commentary here:
https://youtu.be/bURDv2Jps4M

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