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What if the biggest problem with your AI-generated content isn't what it says, but the fact that everyone knows AI wrote it?
AI can write your emails, proposals, social media posts, and marketing content in seconds. But when everything sounds like the same generic chatbot, efficiency comes at the expense of authenticity. And for business leaders, that can damage the relationships and credibility they've spent years building.
The solution isn't to stop using AI. It's to teach AI how to communicate like you.
In this episode of Leveraging AI, Isar Meitis sits down with Jonathan Mast, founder of White Beard Strategies and AI coach, to demonstrate a practical, four-step process for teaching ChatGPT, Claude, Gemini, and other AI tools to capture your unique voice, writing style, and brand personality.
You'll learn how to create a reusable AI voice guide and turn it into an AI skill that helps produce consistent, authentic content across different tools and business workflows.
In this session, you'll discover:
- Why generic AI-generated content can undermine your brand and professional credibility.
- How to quickly personalize ChatGPT using a personality profile.
- The four-prompt framework for creating a detailed AI voice and writing style guide.
- Why your emails, meeting transcripts, and natural conversations are valuable training examples.
- How to turn your voice guide into a reusable AI skill for ChatGPT, Claude, and other AI tools.
- Why testing and refining your AI skill is essential for reliable results.
- How businesses can share brand voice skills across teams to maintain consistent communication at scale.
Resources: Download Jonathan's four-prompt AI voice framework: https://docs.google.com/document/d/1T9gc0zvwEG8FsRwJvWF9lNlfiUHBUrYuW6H1V1tgoWA/edit?usp=sharing
About Leveraging AI
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