Every so often, the tech industry declares something dead. Data warehousing is dead. Data modeling is dead. Semantic layers are dead. SQL is dead. Now AI is supposedly making entire professions obsolete. I get it. Ragebait gets the clicks and comments. But it's also lame and disingenuous.

In this Freestyle Friday, I unpack the logical fallacies behind these claims, why technology almost always evolves instead of replaces, and how separating fundamentals from shapeshifting implementations gives you a much clearer view of where the industry is actually headed.

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