The indie agency advantage: What CMOs need to know with Ad Age Executive Editor Judy Pollack

As Ad Age's Executive Editor, Judy Pollack has her finger on the pulse of the biggest campaigns across the marketing industry. In addition to breaking major industry news, she also helps determine which shops deserve a spot on Ad Age's coveted A-List and Small Agency Awards.

In this episode of Question Everything, we got the scoop on why small indie agencies are gaining ground, how they're earning the attention of major brands, and what helps the best shops stand out in an increasingly crowded landscape.

What you'll learn in this episode:

The difference between being a reporter in the 80s and now
The story Judy and Ad Age regret holding
Why social-first thinking is starting to drive the brief
How CMOs should invest in social
What the ad industry is losing with the disappearance of legacy HoldCos
What CMOs need to understand about the new wave of super independents
The biggest industry story Judy has broken at Ad Age
How small agencies get on Ad Age's radar
Why half of this year's A-list winners were independents
What the best CMOs have in common

Resources:

Timestamps:

0:00 Intro
1:17 Meet Ad Age Executive Editor Judy Pollack
4:33 A surprise from American Idol winner David Cook
5:31 Advertising's wildest "Mad Men" days
8:41 The story Ad Age wishes it broke
11:01 Why social-first is taking over advertising
14:06 What's lost when legendary agencies disappear
16:18 What CMOs need to know about indie agencies
19:36 Breaking one of advertising's biggest stories
22:38 How to get your agency on Ad Age's radar
26:00 Are indie agencies beating the holding companies?
28:00 Why holding companies should fear indies
29:00 What makes a CMO interesting to the press
31:00 The biggest change in advertising since the '80s
34:00 The pitches Ad Age actually wants to receive
34:45 Why CMOs should let their agencies pitch the press
37:00 This or That with Judy Pollack
40:00 Judy's advice for getting in touch with Ad Age

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