In this episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Dino Delić of Meltwater, the global leader in media intelligence. Sam and Dino cover data, comms, capability-building, AI, and why too many teams are still using powerful tools to produce underwhelming outcomes. Dino is sharp, direct, gloriously opinionated, and obsessed with helping people stop hiding behind "best practices" and start solving the right problem.
They explore why data often fails to drive action inside organisations, how comms teams can become more strategically useful, why AI is creating both huge opportunity and total chaos, and why capability matters far more than buying the latest shiny thing.
In this episode, you'll learn:
Why Dino hates the phrase "best practices"
Why most teams are not held back by their tools
How to start with the real moment of frustration, not generic advice
Why the CEO's priorities should shape your data communications strategy
How to turn reporting into decision-making
Why AI can massively help, but only if you know what good looks like already
Why most people are still "the cat chasing the laser pointer"
How Dino thinks about capability, experimentation, and constant improvement
Topics we cover:
Dino's background from Bosnia to Australia to the US
Sales, persuasion, and making ideas land
Why "tool + skills + resources" matters
The difference between collecting data and using data
Why AVEs and lazy measurement still hang around
AI hype, maturity, and common mistakes
Meltwater's Run Club, newsletter, and open learning approach
Why communicators need debate, not just agreement
About the guest: Dino Delić is Strategic Customer Advisor at Meltwater. He works at the intersection of communications, data, measurement, enablement, and customer success, helping teams turn information into action and become more effective, persuasive, and data-driven in the work they do.
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