In our 12th episode of #dataunplugged I had the pleasure to speak with Alexey Dubrovin, Director Data at CARFAX Europe about data products and data as a product, the journey at Carfax and how to get paid for your data – sometimes not even with money. 

 

More details on the episode below

- 00:30 - Introducing Alexey and Carfax

- 01:09 - The differences between data products and data as a product

- 05:20 - Is there a new trend in data?

- 06:57 - When building new data products, where do you start?

- 11:05 - Challenges Alexey faced when building the data products

- 17:15- Trust and quality

- 22:34 - Building something the customer wants

- 34:25 - Benefits of continuing to improve and build out your data products

- 37:35 - Data as a product for Carfax' internal purposes

- 43:10 - In hindsight, would you have done anything differently now, when building or selling data as a product?

- 45:02 - Difference between building data products for external vs internal purposes

- 48:50 - GDPR and selling data

- 58:50 - ChatGPT and selling data

- 01:01:01 - Monetising a data product without selling it

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