eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover customer obsession, competing with low-price Chinese players, the financial metrics investors look for, common mistakes, how to think about discounting, and more.
(0:00) Introduction
(0:27) eEquity’s background and strategy
(3:35) The current state of e-commerce
(8:35) Unit economics, growth vs profitability
(13:25) What a “dream P&L” looks like
(23:13) Green and red flags, looking beyond metrics
(34:03) What founders need to focus on
(41:14) Discounting and customer obsession
(49:00) Influencer brands, competing with Temu ja Shein
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