Today I am speaking to Nicki who owns a marketing agency called The Digital Exchange. We chat all things Facebook Ads, SEO and how they can benefit your business. She also talks about doing it yourself versus hiring someone to manage it for you. If you are in a phase of your business where you're thinking about doing Facebook Ads or you're thinking about doing SEO, you're not sure if you want to do it yourself or you want to outsource it, this episode is going to be so helpful for you. I know you guys are going to absolutely love this one.
In this episode we cover:
Nicki's transition from corporate marketing to starting her own agency
When to start paying for ads and what budget to start with
The benefits of outsourcing to an agency and learning how to do it yourself
Implementing SEO as a long-term strategy and why it's underrated
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