Breaking New Ground - A Journey in Agri-Communication (w/ Janice Person, CEO - Grounded Communications)

When Janice Person was first talking about farm-to-table in the 90's, people thought she was crazy.

Even with a journalism and communications background, she found it tough to share the perspectives of a minority group that we don’t think about very often: the farmers who grow it.  

When Janice started out, she was doing PR for the agrochemical juggernaut Monsanto. At Monsanto, she was given tools and resources to amplify the voices of farmers, a goal she’s still pursuing today through her podcast Grounded by the Farm and her company Grounded Communications. To hear Janice talk about farming is to learn what it means to speak with passion and conviction about your business.

In this episode, Janice about her time working in the agriculture industry. What has she learned about communicating key issues about farming to people who know nothing about it? Why is she so passionate about agricultural advocacy? And what can we learn from Janice when it comes to talking about our own businesses?

Janice talks about:

• Essential consumer outreach tips
• Why we should be worried about farmers
• How to engage people outside your niche
• How a trip to her first farm changed her life
• Connecting with your customers through storytelling

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Visit andsosheleft.com for full episodes, transcripts, an application form to be on the show, a list of upcoming guests and more.

Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). 

Songs used in this episode include: 

• Chris Zabriskie - "Air Hockey Saloon," "The Sun is Scheduled to Come Out Tomorrow," "What True Self? Feels Bogus, Let's Watch Jason X" "Short Song 012023."
• Correspondence - "Harp Routine," "In Copenhagen."