Lirone Glikman has built relationships across 28 countries, and she's convinced that showing up as yourself, accent and all, is your biggest unfair advantage.
She's a global keynote speaker, personal branding expert, bestselling author of The Super Connector's Playbook, and founder of The Human Factor. In this episode, Lirone and I get practical about the two things most women in tech avoid: building a personal brand and in-person networking.
You'll hear:
The Bondi Beach radio manager who hired her with "your English sucks, but I like your energy," and why your vibe matters more than your accent
"I'm not fearless — I just decided life is too fragile not to live it" (Lirone on losing her mom at 21 and how it shaped every bold move since)
How to build a brand from five simple foundations: goal, message, strengths, values, and feeling
The "Google yourself" exercise to audit what AI and the internet say about you and how to fix it
How to use ChatGPT and Claude to create content without losing your own voice
"We have no privilege not to build our brand", and how to start small in one hour a week
The VCP model (Visibility, Connectivity, Profitability) and why women build relationships beautifully but rarely ask
The Q&A hack: how introducing yourself at a conference gives people permission to approach you
The 90-list: a five-minute-a-day system for nurturing relationships before you ever need them
Why impostor syndrome quietly costs you — and how to build your own value by doing
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