You're great at your job. You've built skills, taken on hard projects, and delivered results year after year. But somewhere along the way, you started noticing that the people getting the bigger opportunities, the speaking slots, the calls from headhunters, are not always the ones doing the best work. They're the ones who are visible.
In this episode, I sit down with Chen Guter, CMO at Dig, on a topic she has spent years working through herself: the painful, awkward, deeply uncomfortable journey of building a personal brand when you were trained to let your work speak for itself.
Chen spent a decade at Procter & Gamble shaping brands like Pampers, Fairy, Always, Tide, and Pantene. Inside the company everyone knew her value. Outside the company, she had no name. And the moment she tried to leave in 2018, she walked into an identity crisis she now sees in almost every woman she coaches on personal branding.
What you'll take from this conversation:
- Why "I'll just do great work and let it speak for me" is the most dangerous career strategy women in tech keep falling for
- The reframe that changed how Chen thinks about visibility: your brand is being built right now, the only question is whether you're the one designing it
- Four specific questions Chen uses with leaders to define their brand without it feeling like self-promotion
- Why marketers, of all people, are often the worst at this (and what that tells the rest of us)
- What to actually put in your LinkedIn headline if you want the right opportunities to find you
If you've ever felt invisible at work despite doing the work, if you've ever opened LinkedIn to write something and closed it ten minutes later, if you've ever realized your reputation lives only inside your current employer's walls, this episode is for you.
About Chen GuterChen is CMO at Dig, where she helps brands decode what is actually happening in social video and respond with evidence rather than guesswork. She spent a decade at Procter & Gamble, then led marketing at Lusha and AppsFlyer before moving into her current role. She's a public speaker, G CMO mentor, and coach on personal branding for leaders who want to shape their story with intent rather than by default.
Connect with Chen: https://www.linkedin.com/in/chenguter/
Connect with Limor:
Website: https://limorbergman.com
Podcast: https://limorbergman.com/podcast/
LinkedIn: https://www.linkedin.com/in/limorbergman/
Substack: https://limorbergman.substack.com
