In this episode, I'm breaking down why I don't recommend running discounted eval ads for cash-based PT clinics. The discounted first session approach pulls in the wrong patients, creates a price transparency problem, and honestly mirrors the kind of healthcare experience most cash-based owners say they left behind. You'll hear my take on the goal of a Meta ad and how it isn't to sell a cheap eval, what happens when you pitch a full-price package after a discounted first visit, and why locking people into a landing page takes away their ability to make an informed healthcare decision. You don't have to discount your services to make ads work, and I'll tell you exactly what to do instead.
What I Talked About
Personal updates: pottery class, finishing Yesteryear, reading The Wedding People
Being at max capacity and why I'm scheduling clients into the new year
My Brick app auto-schedule and why I love having hard stops on work access
What the actual goal of a Meta ad is, and what it isn't
Why a discounted eval pulls in the wrong people and creates a transparency problem
The disconnect between a discounted first session and then pitching a full-price package
Why locking people into a landing page takes away their ability to make an informed decision
What to do instead: awareness-focused ads, transparent pricing, and letting clients come to you ready
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