Live from Consensus 2026 in Miami, we're joined by Russ Davis - "In Russ We Trust" - one of the co-founders of Shiba Inu, the meme coin that changed everything.
Russ tells the full story: from passing on Doge in 2016 (a decision that would've been worth $15 million), to taking over Shiba's marketing in February 2021 when it was stuck at a $2M market cap, to watching it explode to $40 billion in eight months.
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In this episode, we cover:
- The exact post that started it all and why $100 turned into $2M
- Why most of his friends sold at $5,000 and kicked themselves in October
- Shiba Physicals — NFC-chipped collectibles and the post-NFT pivot
- The DeLorean partnership and what's dropping in Q2
- How meme coin communities actually work (and how Shiba avoided becoming a dumpster fire)
- Hopium: the Clarity Act, TradFi adoption, and the path back up
