In this podcast episode of Say It With Your Chest (SIWYC), Tamara Meyer and Jordan Emsermann reintroduce themselves, share how their relationship became a business partnership, and break down what they have learned about business coaching, organic marketing, paid advertising, branding and building scalable systems.
And yes, it starts with the story of how a one-night stand somehow turned into a relationship, two cats and eventually building a business together.
But behind the banter is a much bigger story.
Jordan opens up about spending more than 20 years as a boilermaker, earning a strong income but becoming increasingly unhappy with the life he had built. He shares the mental health struggles that came with that period, the moment he finally walked away from a $200,000-a-year career, and how taking a risk on digital marketing changed the direction of his life.
Together, Tamara and Jordan unpack what the last two years of building Empire Mentorship have actually taught them.
They have invested in mentors, agencies and consultants. They have made mistakes. They have tested strategies that worked and others that absolutely did not.
Those experiences eventually helped them understand something crucial: growing a business is not just about posting more content or running more ads.
You need the front end and the back end working together.
If you're a coach, service-based entrepreneur, female founder, fitness professional, personal trainer or business owner who wants to build more visibility and income, this conversation gives you a behind-the-scenes look at the philosophy behind Empire Mentorship and the VOICE Method.
This is business coaching with implementation, accountability and strategy, designed to help business owners build a brand people remember and the systems required to support its growth.
00:00 Bali Chaos Before the Podcast Begins01:35 Reintroducing Tamara & Jordan03:18 Our Partnership With Muscle Republic04:35 How Our Relationship Actually Started07:21 Jordan's Story Before Business Coaching09:13 When a Successful Career Stops Feeling Successful10:50 Leaving a $200K Career for Digital Marketing11:49 Taking the Risk to Build a Business Together13:17 The Lessons Behind Empire Mentorship14:50 Our Different Roles in the Business15:48 The VOICE Method Explained17:02 Paid Advertising, Funnels & Customer Journeys18:20 Removing the Guesswork From Your Marketing19:24 How We Track Data and Find What's Broken20:44 Why "Boring" Businesses Often Grow22:44 Why We're More Than Business Coaches24:49 Who Empire Mentorship Is Built For26:59 Why Another Masterclass May Not Solve the Problem27:46 Building an End-to-End Business System29:18 Looking Deeper Into the Customer Journey29:41 Is Empire Mentorship Right for You?31:18 Final Thoughts From Bali
If you're ready to stop guessing and want support building your messaging, visibility, paid marketing and scalable business systems, apply for a free 15-minute Growth Map Plan to explore whether Empire Mentorship is the right fit for you.
Content note: This episode includes discussion of mental health and suicidal thoughts.
#BusinessCoaching #BusinessGrowth #PaidAdvertising #DigitalMarketing #PersonalBranding #ContentMarketing #ServiceBasedBusiness #FemaleEntrepreneurs #BusinessStrategy #Entrepreneurship #TamaraMeyer #SIWYC
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