Your Instagram followers don't owe you anything. Your email list does.
In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.
If you've been treating email as an afterthought, this episode will change how you think about it.
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