In today's episode, I get real about a hard truth I uncovered in my own content strategy: I'd been treating Instagram like a box to check rather than a relationship to build. After realizing my low-effort approach — quick B-roll clips, recycled podcast captions, and single expiring stories — was tanking my engagement, my follower count, and my connection to my audience, I made a deliberate shift toward more effort: daily face-to-camera talking reels, richer story content that invites real conversation, and simply showing up more like a person and less like a marketing machine.
I trace this wake-up call back to a recent conference where, room after room, people recognized me from Instagram and told me how much my content meant to them — a reminder of the impact I'd been underestimating. Just two weeks into this new approach, I'm already seeing a wave of unsolicited praise from friends, clients, and followers, even though the metrics haven't dramatically changed yet. I share exactly what I changed (and what I didn't), my new daily story and reels habits, my Bought Back by AI content series, and my goal of hitting 300K followers by the end of July — while opening the floor for questions from you.
What you'll learn
- Why "effort" is the missing ingredient most people skip in their content strategy.
- The difference between content that's easy to make and content that actually builds a brand.
- How a single-story-a-day habit can cap your connection with your audience.
- Why talking reels are outperforming other formats right now for growth and conversions.
- How real-life recognition can reveal the true impact of your content, even when the metrics haven't moved yet.
Resources & Links:
- Scalability
- Hour Rich
- Join Kajabi: 3 months for $99 + a bonus from me!
- Plug and Get Paid
- 150 Free Hooks
- IG University
- 30 Days of Manychat Pro FREE
- Learn how to run successful paid ads
Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!
Connect with Mya:
- Follow on Instagram @myanichol
- Join my email list
- Check out my website
- Watch this episode on YouTube
- Read this episode in blog format here
More about the Radical Disruption podcast:
Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!
Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.
Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.
Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!
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