⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric.
Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
African Music Is Taking Over the World—Here's How Africori Did It
Get an insider's look at the seismic global rise of African music! In this episode, Africori Director of Operations Adam Tiran reveals how genres like Amapiano and Afrobeats are breaking down borders, why cross-cultural collaborations are changing the game, and the real story behind Africa's transformation from regional powerhouse to global force. Discover how Africori's unique blend of independent vision and major label muscle is helping artists dominate international markets and evolve the very meaning of "African music." Essential listening for independent artists, managers, and anyone passionate about the music industry's future! 🌍🔥 #AfricanMusic #MusicIndustry #ArtistDevelopment #Amapiano #Afrobeats
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric.
Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
MUBUTV Free Music Guides:
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast
The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the music industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much, much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].
📒 Show Notes and Resources 📒
https://www.mubutv.com/adam-tiran-africori
⚡️What you'll learn in this episode⚡️
👉 How African genres like Afrobeats and Amapiano went from local scenes to global charts
👉 Why today, you "can't release a song anymore without thinking about international"—and the strategies that get results
👉 How Africori bridges the gap between distribution, artist development, and hands-on global support
👉 The crucial role of digital platforms and TikTok in building worldwide superstars
👉 What African artists are teaching the globe—philosophically, musically, and socially
👉 How global partnerships (like Africori's with Warner Music) work, and why keeping independent spirit matters
👉 When genre boundaries dissolve: the new paradigm for "African" music as pop, R&B, and beyond
👉 Inspiring career lessons and book/documentary recommendations for music creators
👉 and so much more...
SUGGESTED & RECOMMENDED BOOKS:
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us!
https://amzn.to/3RB2nu4
Recommended Audio Software
⚡Castmagic - 10x Audio Content & Supercharge Your Media With AI
https://link.mubutv.com/castmagic
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Go behind the scenes of Africa's music industry revolution with Ritch Esra and Eric Knight as they uncover exactly how Africori helps artists conquer international markets. Learn the step-by-step process of taking a local hit worldwide, why major label partnerships matter, and how true artist development is making a comeback in emerging territories. This episode highlights the strategic thinking and cultural insight required to thrive in today's music business. Whether you're a rising artist or a dedicated industry pro, you'll walk away with concrete examples, practical wisdom, and a brand-new global perspective. Subscribe for more music industry deep dives, and let us know: where do you think the next global music movement will come from?
Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We deliver essential music business tips and free resources like guides to A&R, artist managers, and music supervisors. Our mission is to educate and empower you on your music career journey. 🌍🎧 #MusicBusiness #AfricanMusic #MusicCareer #Amapiano #Afrobeats #ArtistDevelopment
DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.
Copyright © 2026 MUBUTV™ Media. All Rights Reserved
