Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing decisions and strategies. That’s why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questions you should be asking about your target audience to better understand them.
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Chapters:
0:00 Welcome to the SOB Marketing Podcast
02:21 You are not your target audience
04:01 Basic Demographics
10:29 Pain points & Lifestyle
23:37 What kind of spender are they?
30:07 What platforms are they on?
37:08 Where they go for advice and help
42:37 Who the gatekeeper is in a family
45:44 How informed are they about your industry?
53:04 Should you grow with your audience or stay focused on one stage?
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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob
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