A lot of us were taught to start as general practitioners and earn a niche once we had enough experience. In this episode, I ask what happens when you flip that order.
I share how my first-year idealism shaped the way I believed a practice had to be built, why general practice is the hardest business model to start with, and what came into focus when I specialized in orthopedics. I also walk you through a recent coaching session where my client weighed neuropathy against postherpetic neuralgia for her signature offer, and why the less crowded niche became her wide blue ocean.
In this episode:
How training and scarcity keep practitioners in general practice longer than they want
The difference between chasing patients and attracting patients who see themselves in your work
How starting with a niche cuts your decisions, keeps your pharmacy lean, and makes you the go-to for one thing
Why seasoned practitioners already have everything the old order was waiting for
Your action step: write down the one condition or demographic you'd most want to be known for treating
Resources:
Signature Offer Bootcamp: an online workshop I'm offering very soon. Keep your eyes out for details.
Free + Easy Doctor 1:1 coaching: go to tcm-hub.com/fed and click Let's Work Together
If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"
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