060 - Hannah Williamson on Reaching Gen Z with the Gospel

In this episode, Justin sits down with Hannah Williamson, a Christian YouTuber and preacher, to explore how to engage Gen Z through digital missions. They discuss Gen Z's digital upbringing, their status as the least religious generation, and how social media can be a powerful tool for spreading biblical truth. Hannah shares her personal journey, the challenges she’s faced, and her strategies for using social media effectively. Key topics include authenticity, local accountability, and adapting to social media trends. Tune in for practical advice and insightful conversation on reaching this unique generation.

Episode Highlights:

00:00 – Introduction to Gen Z and Religion

00:41 – Meet Hannah Williamson: A YouTube Sensation

01:09 – Hannah's Journey to Faith and YouTube

04:05 – The Impact of Social Media on Gen Z

06:16 – Spiritual Warfare on the Internet

09:25 – Challenges and Strategies in Online Ministry

17:18 – The Importance of Accountability

20:43 – Engaging with the Public: On-the-Street Interviews

25:53 – Generational Excitement for Social Media

26:20 – The Power of Inclusive Content

27:25 – Encouraging Boldness in Faith

28:47 – Adapting to Social Media Trends

31:05 – Starting with What You Have

32:00 – Challenges of Being a Faith-Based Content Creator

40:50 – The Importance of Authenticity

45:00 – Final Encouragement and Wisdom