Are we really at peak content? 


An IG story is an IG story. A TikTok is…well, a TikTok. Calling everything content isn’t exactly strategic. It’s time to move away from lumping everything into one pile and treat our creations with more intention. 


When you stop thinking about just creating “content” and start thinking about the message, medium and outcome, you realize there’s still room to create something unique that your customers and community have never seen before - and find valuable.


Resources:
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Ideas Are Scary commercial: https://youtu.be/LG2oaGh0jmk?si=3YgVH4ln0OAMy0E7 

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