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英语新闻丨“球迷发声抵制姆巴佩”冲上热搜,多家品牌终止与其合作

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Chinese netizens have called on French football star Kylian Mbappé to apologize over remarks in an interview that sparked widespread criticism, as at least three Chinese companies have terminated their cooperation with the Real Madrid forward and media platforms have taken action over related content.
中国网民呼吁法国足球球星基利安・姆巴佩就其采访中引发广泛批评的言论致歉,至少三家中国企业终止了与这名皇家马德里前锋的合作,多家媒体平台也对相关内容采取处置措施。


The hashtag MbappeStillOwesAnApology has quickly gained traction on China's X-like social media platform Weibo, amid growing calls for Real Madrid forward to apologize for his controversial remarks.
话题 #姆巴佩欠一个道歉# 在中国类 X 社交平台微博迅速走红,越来越多的声音要求这名皇马前锋为其争议言论道歉。


Dongpeng Beverage Group announced on Tuesday that it would terminate all cooperation with Mbappé, saying it firmly opposed and had zero tolerance for conduct that hurts national sentiments.
东鹏饮料集团周二宣布终止与姆巴佩的全部合作,表示坚决反对、零容忍伤害民族情感的行为。


"Our company firmly opposes and maintains a zero-tolerance stance toward any actions that hurt the national sentiments of the people. Effective immediately, we are terminating all cooperation with Kylian Mbappé," the company said in a statement.
该公司在声明中表示:“我司坚决反对并对任何伤害人民民族情感的行为持零容忍态度,即日起终止与基利安・姆巴佩的全部合作。”


Chinese dairy giant Mengniu also decided to terminate its cooperation with the French forward. "Mengniu firmly opposes and has zero tolerance for any words or actions that hurt the feelings of the Chinese people," the company's statement reads.
中国乳业巨头蒙牛也决定终止与这名法国前锋的合作。蒙牛声明称:“蒙牛坚决反对、零容忍任何伤害中国人民感情的言行。”


Cheese-making company Milkground also announced on Tuesday that it would end all cooperation with Mbappé, saying it firmly opposes and has zero tolerance for any words or actions that hurt the feelings of the Chinese people.
奶酪企业妙可蓝多也于周二宣布终止和姆巴佩的全部合作,表示坚决反对、零容忍任何伤害中国人民感情的言行。


The commercial fallout came amid a broader response from Chinese media platforms and brands.
在品牌解约的同时,国内多家媒体平台也采取了一系列处置举措。


RedNote, a Chinese social media platform that had a cooperation contract with Mbappé in 2024, said Tuesday that it was reviewing and removing related content and materials.
2024 年与姆巴佩签订合作协议的国内社交平台小红书周二表示,正在核查并下架相关内容与宣传物料。


News apps operated by state broadcaster CCTV have also removed content related to the French striker. Sources at China Media Group, CCTV's parent organization, confirmed that the group had suspended broadcasts of matches involving La Liga and Mbappé, Shanghai-based news outlet The Paper reported Tuesday.
央视旗下新闻客户端也下架了这名法国前锋的相关内容。澎湃新闻周二报道,中央广播电视总台知情人士证实,总台暂停转播有姆巴佩参赛的西甲赛事。


International brands such as Dior, On and Hublot have also removed their Mbappé-related content on Sina Weibo.
迪奥、昂跑、宇舶表等国际品牌也在新浪微博下架了姆巴佩相关内容。


Mbappé's accounts on RedNote and Weibo can no longer be followed, with both platforms displaying a notice stating that the accounts have been "muted for violating relevant community rules." As of Tuesday, no public response from Mbappé, Real Madrid, or the French Football Federation, to the controversy had been identified.
姆巴佩在小红书和微博的账号已无法关注,两个平台均提示账号 “因违反社区相关规定已被禁言”。截至周二,姆巴佩、皇家马德里俱乐部以及法国足协尚未就该争议发表公开回应。


netizen /ˈnetɪzn/n. 网民
apologize /əˈpɒlədʒaɪz/v. 道歉
controversial /ˌkɒntrəˈvɜːʃl/adj. 有争议的
terminate /ˈtɜːmɪneɪt/v. 终止

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