Streaming TV has changed the way people watch content, but advertising on TV hasn’t always kept up. In this episode of the Madvertising podcast, we sit down with Senda Ben Abdallah, Head of Product Marketing at Vibe.co, the self-serve CTV advertising platform working to make streaming TV more accessible to marketers of all sizes.
We talk about the future of CTV advertising, what it takes to build a product marketing function from scratch, and streaming finally becoming a true performance channel.
Senda also shares her career journey across enterprise tech, B2B SaaS, and AdTech plus her advice for marketers navigating a world of AI, channel fragmentation, and constant change.
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