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What if an airline actually listened to its passengers? In this episode, Cilliers Jordaan from South Africa's Lift Airlines shares how putting customers first isn't just a slogan, it's their survival strategy.
Launched in just 90 days during the height of COVID, Lift discovered something radical: give people flexibility when they need it, talk to them like humans (not chatbots), surprise them with onboard fashion shows and live music, and they'll keep coming back. From adding business class because customers asked for it, to partnering with local artists who needed a platform, this is aviation built on genuine connection. Flying does not have to feel transactional, and Lift is proving it one passenger at a time.
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This episode of On Your Flight Today is brought to you by IFECtiv, an inflight entertainment and connectivity consulting company. Dedicated to elevating the aviation industry's inflight entertainment products and experiences for airlines and suppliers. Visit www.IFECtiv.aero to learn more!
Corinne Streichert, Founder of IFECtiv LLC and producer & host of On Your Flight Today will be moderating a session on delivering reliable Iin-flight connectivity in a shifting market” at CabinSpace Live hosted by Inflight, during AIX in Hamburg, Germany.
Submit a question in advance of the session or visit the event page on IFECTIV.aero.
Disclaimer
The views expressed by guests are their own and don’t necessarily reflect those of On Your Flight Today, its host, IFECtiv LLC, or affiliates. This content is for informational and entertainment purposes only and is not professional advice. On Your Flight Today does not verify guest statements and is not responsible for errors or omissions.
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