What does the future hold for communication professionals as AI continues to reshape the workplace?
In Part 1 of this two-part conversation, we chat with global communication leader Adrian Cropley AM to explore one of the biggest challenges and opportunities facing communicators today.
Drawing on more than 35 years of experience, Adrian reflects on the major technological shifts that have transformed the profession, from the rise of email and the internet to social media and now artificial intelligence. Together, we go even further into the nitty gritty on AI this week to discuss why it's different, what lessons communicators can learn from previous waves of disruption, and why trust, ethics and governance are becoming increasingly important.
The conversation explores the growing challenge of AI-generated content, misinformation and declining trust, as well as the role communicators can play in helping organisations adopt AI responsibly. Adrian also shares his thoughts on whether AI will replace communication jobs, the risks facing entry-level roles, and how communicators can reposition themselves as trusted advisors rather than simply content creators.
You'll also hear practical insights on the skills professionals need to develop, including AI literacy, governance, ethical decision-making, strategic counsel, storytelling and change communication.
This episode offers valuable perspective and practical guidance for navigating what's next... and so does next week's, so stay tuned for Part 2 of this conversation with Adrian Cropley.
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