Figlia Founder Lily Geiger On The Mission Behind Her Zero-Proof Brand

Today’s guest is Lily Geiger, founder of Figlia, a nonalcoholic beverage brand she founded with the mission of changing drinking culture. Having grown up with a parent who battled alcoholism, Lily says she started Figlia “for those who are going zero proof, for whatever reason.” Figlia is more than just a zero-proof drink option. The brand also aspires to help non-drinkers feel empowered to share their experiences. Lily and host Abena Anim-Somuah discuss the story behind Figlia and how the values of community and philanthropy underpin the brand. 

Don’t miss Lily’s voicemail to her future self.

*Please note that alcoholism is discussed throughout the episode. 

More on Lily: Instagram, Figlia, website
Partnership to End Addiction website
Follow Abena on Instagram
Cherry Bombe on Instagram

Future Of Food Is You transcripts can be found here

Hosted by Abena Anim-Somuah
Produced by Kerry Diamond, Catherine Baker, and Elizabeth Vogt
Edited by Jenna Sadhu
Content Operations Manager Londyn Crenshaw
Recorded at CityVox Studios in NYC

The Future Of Food Is You is a production of The Cherry Bombe Podcast Network