In this episode, we sit down with Yoni Assia, the co-founder and CEO of eToro, one of the world's best-known retail trading and investing platforms. Founded in 2007 with his brother Ronen, eToro was built around the idea of social trading — letting everyday investors follow and copy the trades of people they trust — and has since grown into a network of around 40 million registered users trading some 12,000 assets across more than 70 countries. In May 2025, eToro listed on the Nasdaq in an upsized $620 million IPO that valued the company at more than $4 billion, making it one of the first fintechs to go public since 2021.
With Yoni, we discuss why he always intended to take the company public, the judgment call to price and launch into a volatile backdrop, why he chose to list in the US, what 183 investor meetings taught him about the surprising similarities between institutional and retail investors, the allocation mechanics, and where he sees market innovation heading — from retail participation and IPO-price derivatives to tokenized equities and capital markets moving on-chain.
Disclaimer: The discussion in this episode is not financial advice, nor an investment recommendation, nor a solicitation to buy or sell any financial instruments or an offer for financial services or any other transaction. The information contained in the recording has no contractual value and is intended for informational purposes only. Amundsen Investment Management and the participants in this podcast may have holdings in the companies being discussed. Any views expressed are those of the guests only, and not of Amundsen Investment Management.
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