African music has never been more popular. Afrobeats, Amapiano, and other African sounds are reaching audiences across the world, generating billions of streams and reshaping global culture. But who is really benefiting?
In this episode of The Long Form Podcast, Audiomack Co-Founder and CMO David Ponte discusses the rise of African music, the economics of streaming, why many artists still struggle to make money, what global platforms misunderstand about African audiences, and what it takes to build a technology company capable of competing with Spotify, Apple Music, and YouTube.
We also explore why some African artists break through globally while others remain local, and what the future holds for music, technology, and culture on the continent.
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