Kaltura's Ruthie Eisenberg and Yair Neumann reveal how the video giant is reinventing itself as an agentic digital experience company built on AI avatars and hyper-personalized content.

Topics Include:

  • Kaltura founded 2006, went public on NASDAQ in 2021.
  • Kaltura reinventing itself from video company to agentic digital experience company.
  • Shift from static content delivery to hyper-personalized conversational experiences.
  • Partners and customers now demand intelligence, not just video infrastructure.
  • Kaltura's mission: powering agentic experiences across customer and learner journeys.
  • AWS co-sell motion strengthened as Kaltura runs on AWS AI infrastructure.
  • Camille used a Kaltura avatar to scale her own presentations.
  • Most enterprise websites bury content behind thousands of static links.
  • Kaltura builds personalised web pages on the fly, in real time.
  • Over 80% of content users see is surfaced for the very first time.
  • Acquisitions of eSelf.ai and PassFactory complete Kaltura's agentic content flywheel.
  • PassFactory answers: what should this specific person see next?
  • eSelf.ai enables multimodal conversational avatars that guide users emotionally.
  • 20 years of behavioral data underpins Kaltura's content intelligence advantage.
  • GPU scarcity and compute costs shape every AI architecture decision Kaltura makes.
  • Kaltura optimises model tiers — strongest for planning, lighter models for execution.
  • Fidelity, speed, and cost form a constant triangle in every AI product decision.
  • Go-to-market and product teams now work closer together than ever before.
  • Pricing shifting from seat-based SaaS to consumption and outcome-based models.
  • Kaltura co-creating pricing frameworks with customers across different verticals.
  • Internal product agent now handles research, stories, and data analysis autonomously.
  • Small two-to-three person squads move fastest in the current AI environment.
  • Yair's advice: fail at least once a week, succeed once a quarter.
  • Kaltura scaled its CEO via avatar for a live investor earnings call.
  • Ruthie's advice: keep the customer at the centre of every single decision.


Participants:


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör AWS - Amazon Web Services. Innehållet i podden är skapat av AWS - Amazon Web Services och inte av, eller tillsammans med, Poddtoppen.