Klaviyo's New AI Customer Agent Explained — With Gina Potenza, Klaviyo Partner Team

Klaviyo just launched something most D2C brands haven't paid attention to yet.

K-Service — and specifically Customer Agent — is Klaviyo's new AI-powered customer support suite that's changing how brands handle tickets, convert site visitors, and drive revenue from support interactions.

In this episode I sat down with Gina Potenza from Klaviyo's partner strategy team to break down exactly what K-Service is, how it works, and whether D2C brands should be using it right now.

What we cover: — What K-Service is and why Klaviyo built it — How Customer Agent resolves tickets 24/7   across email, SMS, and WhatsApp using AI — How Customer Hub turns on-site support into   a conversion and upsell tool — Why you only get charged when the agent   actually resolves a ticket — How to train the agent on your brand voice — What onboarding looks like and how fast   you can go live — How we're using K-Service right now at   Bread Loaf across our client accounts

Guest: Gina Potenza, Partner Strategy — Klaviyo Connect with Gina: gina.potenza@klaviyo.com Klaviyo pricing: klaviyo.com/pricing

✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02