Following Neelam Ahooja’s viral open letter to The Row, we’re unpacking the messy divorce between luxury brands and the influencers who built their modern hype. We discuss the impossible choice facing the industry: aggressive scaling vs. radical exclusivity. Does a leg-up from an influencer "cheapen" the $50,000 alligator bag, or is The Row simply biting the hand that feeds its bottom line?
Plus, we weigh in on the Neelam scandal—is she a hero for the understated elegance girlies or did she break the first rule of The Row (which is, obviously, you don’t talk about The Row)? A smart, slightly self-deprecating look at why we care so much about the approval of a brand that doesn't even have a logo...
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