This episode came straight from you — after asking followers for topic ideas, diversifying income and offers kept coming up. And it's no surprise, because it's also one of the most common conversations happening in coaching calls right now.
But here's the thing: this is not a one-size-fits-all answer. The stage your business is at matters enormously — and getting this wrong is one of the most common and costly mistakes birth workers make.
In this episode Niamh covers:
Why trying to do too much too soon is the number one mistake early-stage birth workers make — and how it leads to confused buyers, divided messaging, and burnout before you've even got started
The "10 things on the website" trap — and why a confused buyer doesn't buy
When diversifying your offers actually makes sense, and the three green light questions to ask yourself before adding anything new: Do I have the time and capacity? Am I genuinely passionate about this? Does it complement what I already do?
How to think about expanding across the pregnancy to postnatal journey to increase the time you spend with existing clients
The live-first method: why you should always run a workshop or course live before recording or producing anything — and how Niamh's own back-to-work and breastfeeding workshop is a real example of this in action
The passive income myth — why there's no such thing as making money in your sleep without serious ongoing marketing or a significant ad budget
What actually sells for birth workers (and what doesn't)
Why PDFs, eBooks and resources need to be genuinely high value in a world where so much is available for free — including from AI
Key takeaways:
If you're early stage: stop, focus, get really good at your one thing and get consistent clients first
If you're established: run the capacity, passion and fit questions before adding anything new
Test before you invest — run it live, sell the recording, then decide if a full production is worth it
Passive income requires either consistent marketing effort or a solid ad budget — factor that in from the start
Too many offerings = confused buyers = people leaving your website without booking
Have a question or topic you'd like covered? DM Niamh on Instagram.
Podden och tillhörande omslagsbild på den här sidan tillhör
Niamh Cassidy, IBCLC. Innehållet i podden är skapat av Niamh Cassidy, IBCLC och inte av,
eller tillsammans med, Poddtoppen.
