What does it actually take to build a video culture inside a B2B company — and why does great storytelling still win, no matter how much the tools change?
In this episode of GTM Talk, Aashish sits down with Ben Hillman — the person behind the video machine at ProfitWell and Paddle Studios — alongside co-host Adhithya, to unpack the first principles of B2B content.
From building a $200M brand through video, to why B2B and B2C aren't that different, to why shipping imperfect work will always beat waiting for perfect — this conversation is as relevant today as the day it was recorded.
If you're a founder, marketer, or creative thinking about video — this one's for you.
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