A CMO Confidential Interview with Rishad Tobaccowala, author of "Rethinking Work," formerly the President of Starcom and the Publicis Chief Strategy & Growth Officer. Rishad discusses the rise of "alien intelligence" and why it is unstoppable and ungovernable, how the generational divide is getting worse, and his belief that many marketers have "outsourced marketing."
Key topics include:
- Why AI is like "hydrochloric acid burning through your org structure"
- The rising importance of facts versus storytelling
- Why "jobs are a silly phase work is going through"
- The reason work should be easier for seasoned employees
Tune in to hear a story about Madam Bovary and why you should ask AI to write your obituary.
⏱️ Chapters
01:42 - The Five Big Factors in the Marketplace
07:01 - Implications for the Marketing Front
19:13 - The Path Forward for Leaders
26:49 - AI as Hydrochloric Acid
31:11 - Closing Advice & Wrap-Up
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