He's back for a third time, and he still has plenty to say. Jamie Lamont, VP of Events at Sinai Health Foundation, is one of the most experienced voices in Canadian fundraising events — and one of Amy's favourite people to think out loud with. This episode is a can't miss and covers a lot of ground: what's kept Jamie in the sector for decades, how he approaches leadership in a world full of micromanagers, how to attract the next generation of donors, and the event trend he's watching that most organizations haven't caught onto yet. There's also a sneak peek at something brand new coming out of Sinai that you're going to want to steal. If you've ever wondered how a seasoned VP thinks about building events, building teams, and building the case for both — this is the conversation for you.
Key components:
What Jamie says has kept him in fundraising events for decades, and why the trust organizations gave him to create and innovate made all the difference
How to make a business case to leadership: Jamie's practical approach to pitching up the chain without losing the room
The event trend he's watching: boutique, crafted events designed around a specific donor pool — and why "spray and pray" is losing ground
Designated vs. undesignated funds through events, and how Sinai is designing new events to balance both
Why the impact conversation needs to replace the cost-to-raise-a-dollar conversation, and what that shift actually looks like
"Find the empty spaces and the places where we can go and play — where there's not a lot of noise already, but that makes sense to the donors we're trying to attract."
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