In this special 100th episode of The Signal, we’re joined by Airties CEO and co-founder Metin Taskin to tackle one of the most pressing challenges for broadband providers: customer churn—and how to reduce it. Drawing on new survey data from the U.S., U.K., and Japan, Metin reveals that up to 24% of consumers switch ISPs each year, with as many as 1 in 3 considering a change soon. While price competition is often blamed, the real drivers of churn are poor Wi-Fi performance, unreliable connectivity, and subpar customer support—highlighted by common issues like video streaming freezes, dropped connections, and inconsistent in-home coverage. We talk about how service providers can improve customer retention by moving from reactive troubleshooting to proactive, data-driven network management, allowing operators to detect and resolve issues before they impact the user experience. Listen for the inside track on the Wi-Fi customer experience, retention, and next-generation connectivity, and thanks for joining us for 100 episodes!
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