#22: Why ONLY posting on YouTube Doesn’t Work

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In this episode, Nick and Sanjee discuss the benefits and risks of focusing on one platform for content creation, as well as strategies for diversifying across multiple platforms. They emphasize the importance of starting on one platform to gain experience and hone skills, but caution against staying too focused for too long. They highlight the risks of platform ownership and limited income opportunities when relying solely on one platform. The hosts also share their own strategies for diversification, such as building email lists and exploring other platforms like Gumroad. The episode concludes with a tip of the week on using Gumroad to generate email leads and host free products.

Takeaways
*Start on one platform to gain experience and hone skills.
*Be aware of the risks of platform ownership and limited income opportunities.
*Consider diversifying through strategies like building email lists and exploring other platforms.
*Use Gumroad to generate email leads and host free products.

Chapters
00:00 Introduction
00:37 Benefits of Focusing on One Platform
05:26 Risks of Focusing on One Platform
11:54 Strategies for Diversifying
18:33 Key Takeaways
19:57 Tip of the Week: Gumroad
22:17 Future episode

🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/