Bryce Smith is a former professional basketball player (San Diego State, Cal State Northridge, Sweden), CrossFit Games athlete, and the founder of AllSmith — a San Diego-based coaching, apparel, and lifestyle brand built on the belief that we are forged, not found. In this conversation, we go deep on Bryce's personal story — losing both of his parents, the identity shifts that came with transitioning out of competitive sports, and how those experiences shaped every chapter that followed. We also discuss the founding story of AllSmith, his approach to time management and client relationships, marketing philosophy, and how fitness should serve your life — not consume it.
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Chapters: 00:00 – Intro 06:30 – Growing Up: Family, Work Ethic & His Father's Influence 08:38 – Dad's Cancer Diagnosis & Driving to LA After Coaching Sessions 14:09 – Training for the 2018 CrossFit Games While His Father Was Dying 17:38 – When His Father Passed & Who Bryce Was Before vs. After 22:05 – Losing Your Parents: Identity, Grief & Befriending Uncertainty 29:23 – Playing Pro Basketball in Sweden: How the Call Came & What It Cost 43:45 – What Sweden Taught Him & Redefining Success 49:34 – The Invictus Podcast & the Birth of AllSmith 52:33 – His Mom's Final Words: "Cut the F*cking Bullsh*t. Take the Leap." 56:12 – What "AllSmith" Means: Forged, Not Found 01:01:10 – Time Management, Client Relationships & Weekly Structure 01:14:37 – Rapid Fire: AI, Next Big Goal, Entrepreneurial Life Hack & Guest Recommendation
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