Value has always been in the DNA of Church’s Texas Chicken, CEO Roland Gonzalez tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Gonzalez sits down with BI senior restaurant and foodservice analyst Michael Halen to discuss how the chain is driving positive traffic for the third consecutive year. He explores improved operations, franchisee support, remodels and how product mix has allowed the company to refrain from price hikes.

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