Most marketing teams feel behind on AI. Dorothea Gam thinks that feeling is mostly wrong, and that the real risk is moving fast without thinking clearly.
In this episode of Frenemies, Julia sits down with Dorothea Gamm, CMO at Mouseflow, a product analytics platform that sits very close to real customer behavior data. Dorothea has been at the forefront of integrating AI into Mouseflow's marketing function and recently led roundtables on AI in marketing at SaaSiest.
This conversation is practical, honest, and grounded in what's actually working — not what sounds good on a panel.
Topics covered in this episode:
Why most companies have AI activity, not an AI strategy, and why that's okay for now
The "chill pill" take: why you're probably not as behind on AI as you think
How to start with AI when your data foundation isn't perfect yet
Why Claude is transforming how marketing teams work with data in real time
The death of MQL scoring, and the shift to signal-based intent
How AI is changing the collaboration between sales, marketing and product
Where human judgment still matters most in marketing decisions
Why your competitors have access to the same AI tools
Podden och tillhörande omslagsbild på den här sidan tillhör
Julia Hartwig. Innehållet i podden är skapat av Julia Hartwig och inte av,
eller tillsammans med, Poddtoppen.
