The Startup End Game

Building a startup is often framed as a race to scale. But what happens after growth—and how early should you plan for the ending? In the 2022 book Exit Path: How to Win the Startup End Game, Touraj Parang explains why founders should start with the end in mind, preserve their options, and build momentum toward a successful exit. Then, in the 2021 book Masters of Scale: Surprising Truths from the World’s Most Successful Entrepreneurs, June Cohen and Reid Hoffman share lessons about embracing imperfection, learning from rejection, and knowing when to pivot.

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